• Assessment of marketing opportunities and target markets
• Intelligence gathering on customers and competitors
• Generating leads for possible sales
• Advising on, drafting and enforcing sales policies and processes
• Follow-up sales activity
• Formal proposal or presentation management and writing
• Pitch and presentation rehearsals
• Business model design

Business development involves evaluating a business and then realizing its full potential, using such tools as:

• Marketing
• Information management
• Customer service